Choosing my Fonts.

After much deliberation, I have rounded down the potential fonts that will be the central font for my music digi-pack.





Font 1 - I decided to choose this font as the subverted "N" letter appealed to me and I thought it would reflect the subverted feel to my music video. The font is pretty simplistic and thus, wont draw attention to the other elements within my music video.




Font 2 - I thought this font would pertain to the male target I was appealing to. The hard edges and lines make it look more masculine. Like the font above, I feel the subversive letters will equally feel to the subversive nature of my music video.




Font 3 - So far, this is my least favourite font. I feel this would not bring much to my music poster as the lines are too soft, and look feminine. However, the letters are easily readable and simplistic enough to not overshadow the overall music digi-pack.





Font 4 - I like the short and stumpy design to this font and feel it would add a unique feel to my music poster. However, it almost appears too masculine and block like, and would not appeal to an overall target.

Feedback: This is some feedback from classmates

Jack: I like font number 4 best as I feel it looks manly and appeals to my age and gender. The one I least like is font number 3 as it looks too silly and I believe this would not go with the music song of Lance's choice.

Ash: As a female, I feel the best font would be number 1 as it seems to appeal to both genders. Whilst font 2 is interesting, I feel it is almost too quirky in effect with a music poster or album cover.

Alex: My favourite font so far is number 2 as it is the most neutral and would suit most people. However, to be bold Lance could also choose number 1.

Sarah: Font 3 is my least favourite as I feel it would not suit the music genre Lance is pertaining to. My favourite font so far is number 2 as it looks fun and has a lot of potential to create different designs with it.

Characters

These are the two main characters for my Media Studies video.

Ashleigh Thomas - I have chosen Ashleigh because she is a friend of mine who I can trust. Ashleigh lives close enough for us to be able to meet up accordingly to film my video and has had experiences in acting before.

Charlie Clarke - I have decided to choose Charlie because not only is she a close friend of mine, but of my primary character Ashleigh, therefore we all get on very well. Charlie also lives near me and is able to meet up to film my music video.

I have decided to use girls and not guys in my music video to create an unconventional approach to my music video as the song I have decided to choose is sung by a male, with their band a generally male targeted band. Therefore, I have added my own twist by taking the conventions of females and subversing it. Upon this, I feel females will bring a much more empathetic and sympathy creating feel to my music video.

Poster Research: I

Before I begin making a poster to accompany both my music video and album cover, I decided to look at posters by similar genres, this poster is actually one advertising a documentary showing Iron Maiden's 2008 Somewhere back in Time world tour. The Poster features an airplane, a reference to the tour, Iron Maiden's mascot, Eddie is seen tearing up the plane as it flies, the plane has 'Iron Maiden' written on the side, this is a reference to how when the band lands it will bring destruction with it, this is a common theme in heavy metal music, the genre sees itself as a musical revolution. The Image is of main importance, however as both the band's name appears twice, and the bands mascot are present, there is a clear sense of identification of this poster with Iron Maiden, fans will however be familiar with the image, and know who it is. People not familiar with the bands artwork will be shocked and intrigued by the image, which will grab the attention of passers by, this is the main point of a poster.

Mise-En-Scene

I have chosen the clothing for the actors to wear in the film, it was chosen by me to represent a change in attitude and personality within the characters.

The Primary character, who will begin the video at the location, will begin the video wearing dark colours, this is to convey grieving within the person, and to portray he characrer as feeling melanholy.
This will be contrasted by the secondary Character, who will be making their way towards the first, they will be wearing light colours, conveying a sense "heaven" and spirituality, this will remain throughout the video, being the constant around everchanging locations and people as the person moves through the town to get to the location.

Therefore for me, clothing is important as it will embody the characters and who they represent in my spooky/spiritual theme.

Charactersistics of my Genre

Its important that in my music video i include conventionalities within my chosen genre of music, so that it can be identified as from within that genre. Characterstics of the Heavy Rock genre is dark colours and little mise-en-scene, both locations and clothes can vary greatly.

Depending on preference i can utilize a wide variety of mise-en-scene and still be relative to the rock genre, such as a fast paced city scene, or even in the woods. Due to my geographical location and ease of filming it will probably be he latter. A Conventionality within Heavy Rock is that usually the band will take part within the video, however this will be notably absent from my video, and will feature completley non iagetic sound. As Heavy rock can span a whole spectrum of music, it is important for me to create a video which complements the video, for example, metal video's can be heavily influenced by medieval charactersistics, and accompanying themes such as witchcraft, and the church is also heavily present, just as much i could feature a music video heavily influenced on modern times, if it reflects more modern interpretations of rock, such as a band playing atop a skyscraper in the midst of a large metropolis.

It is also important to feature unconventionalities within my music video, as this will both differ my music video from ones of the same genre, and allow me to explore boundaries outside of the genre, this is something i would much like to incorporate within my music video.

Plot Draft

The plot for my music video was decided when i had an idea of how to make the best use of the location and ablilites I possess. I decided that the music video, should tell a story, and should, in some way, be relative to the song.
The song I have chosen has within its lyrics the idea of searching for something. So i have decided to make it a video about someone, i have not yet decided the gender of the people involved, or their relationship, searching for someone else who they know, this will be shown through the sending of message between the characters, which will then move on to shots to each person individually and a searching by one of the characters, and at the end ifthe video the two characters will meet, i have not decided yet whether or not this meeting will be a friendly one or a hostile one, perhaps with a dramatic ending.
One of the characters will be cold, and will be shown by mise-en-scene, this will change throughout the video, and this also will be represented by the change in clothes.
In contrast, the character searching will be shown as a friendly character whom not much is known about, so we presume the character to be a much nicer one to the other.

Choosing my location.

I have decided to film my music video in the St. Lawrence Chuchyard, a place known for its natural beauty and solemn surroundings, hopefully this will also show a sense of secludedness in the shots i film there, my choosing of location is meant to represent the characters emotions and needs for one another. It is also meant to convey a sense of being lost, but intentionally lost. I have decided that the opening and closing shots will take place here, to both signify the ending of the track alongside the returning to normality after the song has closed.

The location is to serve as key to the plot, with one of the characters being a recently deceased ghost and her mourning friend delivering flowers to her grave.